Jennifer Lopez launched a clothing line in 2003. Named JLO by Jennifer Lopez, the line included different types of clothing for young women, including jeans, T-shirts, coats, belts, purses, and lingerie, a jewelry line, and an accessory line that includes hats, gloves, and scarves.
J.Lo participated in the Louis Vuitton Winter 2003 campaign. In 2005, Lopez launched a new clothing line called Sweetface.
In late 2007, J.Lo retired JLO by Jennifer Lopez and launched a new juniors' line called JustSweet.
Lopez fashion lines have featured at many New York Fashion Week events.